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The march continues, and much of the force behind K-pop’s aggressive outward expansion is that Korea’s own market is, at this point, too small to contain it. Though established Korean pop acts visited the United States as early as the 1980s, when the “godfather of Korean pop,” Cho Yong Pil, performed at Carnegie Hall, there has been a dissonance between attendance numbers and mainstream awareness. “The K-pop fan community keeps up to speed with the touring or promotion visits, so even before these groups become familiar to a wider audience, there have been in-market trips,” says Yvonne Yuen, senior vice president of international marketing at Universal Music Southeast Asia. “Some acts may not have Billboard hits but still manage to sell out Madison Square Garden or the Staples Center.”.
More recently, high profile Korean pop groups have continued to test the waters in the United States before, during and after Psy’s rise, In 2005, the renowned solo artist Rain performed at the Garden, Girls’ Generation returned to New York early last year for appearances on “The Late Show With David Letterman” and “Live! with Kelly Ripa” months before Bigbang and 2NE1 — p-rouette pointe shoes outwardly edgy, fashion-forward labelmates of Psy’s — embarked on brief sold-out tours of the United States, There also have been collaborations with popular American artists, but none have moved the needle in any visibly significant way outside of the distinctly fervent (and always online) K-pop fan network..
Still, Psy’s success has generated an interest that, more and more, expands beyond the Korean-American community. According to data provided by Google, the online viewership among K-pop artists in this country doubled in the year after “Gangnam Style” was unveiled in July 2012. And audiences are increasingly diverse, a development that has made touring more attractive for an increasing number of young groups. “What’s interesting is that the pace with which K-pop acts are coming to the U.S. has grown faster,” says Bernie Cho, head of the DFSB Kollective, a creative agency in Seoul that specializes in distributing and marketing Korean music worldwide. “Back in the day, it used to take years for them to establish themselves as superstars in Korea and in the region. Going global was an afterthought. But now, because of social media and iTunes, instead of waiting for years, it takes these same acts a matter of weeks and months for them to realize the potential elsewhere. The awareness has accelerated.”.
This month, Infinite, a spritely, seven-member boy band, will perform inLos Angeles, New York, San Jose and Washington as part of its “One Great Step” tour, It’s an interesting development, While fellow upstarts VIXX and B.A.P, also have planned visits to the United States this p-rouette pointe shoes year, all three groups have experimented with booking shows outside of the usual markets of the Bay Area, Big Apple and L.A.; the latter came to Washington’s Warner Theater in May and VIXX plans to visit Dallas later this month, This is not an accident..
“Before they arrive, most young K-pop acts have already done their marketing research,” Cho says. “Whether they’re looking at their Facebook fan pages or their YouTube views, they have a better sense of who their fans are and, more importantly, where they are. When they arrive and they do tour in the U.S., it’s very calculated.”. Though Infinite debuted to tepid response in 2010, with an album titled (ahem) “First Invasion,” they would not perform in front of an audience at home in Korea until early 2012, when they walked out on stage in front of 8,000 screaming fans. In the two years between the album’s release and the live debut, the group work-shopped its repertoire extensively. It developed the “scorpion dance,” a move that spawned a rash of video tutorials and contests. This current tour will visit four continents and their fans, dubbed Inspirits, promise to be there in numbers.
“These virtual tribes connect and ultimately, want to connect with each other in real life,” says Ted Kim, of MNET, a Korean music television channel that now produces English language programming in this country, “Live events and concerts provide a great opportunity for like-minded people to come together and celebrate their mutual interest and passion.”, Cho believes there’s only more to come, “I think we’re going to be seeing more and more new, young Korean p-rouette pointe shoes acts coming to the United States,” he adds, “Not only to tour, but also to record.”..
“Psy has definitely opened the door to a new market, including America, for us and other K-pop artists,” Infinite said via e-mail. “We do appreciate him so much and hope this world tour will contribute to K-pop in some ways as Psy has done. Above all, we are enjoying every single moment of the tour which has given us many chances meeting lots of Inspirits and K-pop lovers out there. It makes us feel proud of ourselves. We are ready to give audience unforgettable moments.”.
Kenneth Johnson, 21, was arrested on suspicion of felony assault and robbery when police detained him during a traffic stop after witnesses called in the attack and told dispatchers Johnson fled in a blue van, At 2:49 p.m., police responded to p-rouette pointe shoes the Antioch Community Center, where Johnson, without warning or provocation, allegedly beat two library employees and then a bystander who tried to intervene, according to Antioch Lt, Tammany Brooks, Both librarians were transported to an area hospital with injuries that were not life-threatening, The bystander was treated at the library..